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McPHERSON’S LIMITED
ANNUAL REPORT 2015
During the year McPherson’s added to its
stable of market leading Health & Beauty
brands with the acquisition of natural
skincare brand A’kin and natural hair care
brand Al’chemy. McPherson’s also
established new agency arrangements
with natural skincare brands Trilogy and
Goodness, as well as with Proctor and
Gamble in relation to its fine fragrance
brands – Gucci, Dolce & Gabbana and
Hugo Boss. These are exciting additions
to the McPherson’s range.
The acquisition of the A’kin and
Al’chemy brands are strategically
important to McPherson’s as they give
McPherson’s a presence within the fast
growing natural category. This is then
further complemented with the Trilogy
agency. All three brands have a strong
consumer following, having won
multiple awards and received
strong consumer reviews. Facial
oils, in particular have been a huge
consumer trend
in “naturals”, which
both A’kin and
Trilogy have
been able to
capitalise on.
Health & Beauty has established itself as the “number one
beauty destination”, Home Appliances has expanded into new
markets and categories and Household Consumables launched
a truly integrated social media platform. Meanwhile, Housewares
has embarked on a new and interesting journey.
CATEGORY OVERVIEW
Since acquiring the A’kin and Al’chemy
brands McPherson’s has expanded the
distribution of these brands, providing
more consumers with the opportunity
to experience the power of purity for
healthy, beautiful hair and skin.
McPherson’s also expanded its in-house
expertise in both skincare and hair care
with a highly experienced Innovation
Manager and an on-site laboratory.
Dr. LeWinn’s continues to launch
first-to-market innovations to drive
category and brand growth. Dr.
LeWinn’s Eternal Youth has been an
important new sub-brand for the Dr.
LeWinn’s brand which has enabled us to
modernise the brand and attract
younger users.
Based on the huge success of
the Eternal Youth Day and
Night Cream, which is
now the number one
selling
Dr. LeWinn’s SKU in
Priceline, we
extended the range
to also include an
Eternal Youth
Serum, Eternal Youth
HEALTH & BEAUTY