18
McPHERSON’S LIMITED
ANNUAL REPORT 2015
Home Appliances is starting to benefit
from operational initiatives, recent
acquisitions, the launch of new
products and the stronger level of
building approvals. Home Appliances
continues to deliver quality products
to its customers throughout the
electrical retail, hardware and
commercial channels.
During FY2015, Home Appliances
established itself as a significant
supplier in the laundry category. A top
load washer range was developed for
major retailers Appliances Online,
Masters and Harvey Norman. A
further laundry range including
washers and dryers is targeted for late
2015. After the success of the Laundry
Care Range in Harvey Norman, the
Euromaid top load washing Machines
were launched in May 2015.
The Black Pearl Built-In Appliance
range was a major innovation for the
Euromaid brand in late 2014
exclusively into Harvey Norman,
Domayne and Joyce Mayne Stores.
The Black Pearl range features a black
glass design to meet market trends
and offers a comprehensive range of
products across the cooking range of
ovens, cooktops, dishwashers and
microwaves. The launch was
supported by national catalogue
advertising and editorial in media
outlets.
An article on Beauty Directory
described the event as: “Bringing home
just why they’re the ‘number one
beauty destination’. McPherson’s
invited media to its Beauty Boutique to
shop the latest from its line-up of iconic
brands including Manicare, Glam by
Manicare, Lady Jayne, Dr. LeWinn’s,
Trilogy, Goodness, A’kin, Al’chemy,
Revitanail, 7th Heaven, Elegant Touch,
Eylure, Footcare, and Swisspers”.
During the year, McPherson’s was
recognised by winning several
industry awards, including the
Beauty Supplier of the Year in
Priceline.
Glam by Manicare’s market
leadership continued with new
products, packaging and a digital
campaign within the artificial lash
segment. Whilst the new look
packaging helped consumers
select the right product, the new
digital campaign featuring key beauty
influencers attracted new and lapsed
users into the category during party
season to propel the brand to its
highest ever market share results.
CATEGORY OVERVIEW
(CONTINUED)
HOME
APPLIANCES
HEALTH & BEAUTY (CONTINUED)
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Revitanail’s Nail Strengthener continues
to lead the nail treatments category
with the number one selling SKU. For
the sixth year running this superior
treatment has won the Instyle Best
Beauty Buys Award making it a
favourite amongst consumers with its
multiple award winning formula.
Within a year, McPherson’s
has been recognised as a
key player in fragrance
with our distribution of
leading brands, Gucci,
Dolce & Gabbana and Hugo
Boss. Through regaining
premium shelf space in-store,
high impact new product
launches and our targeted
beauty advisor program,
McPherson’s has driven
significant growth across all
three brands, delivered
exceptional blockbuster
launches and recently won a global
Proctor & Gamble award for best
innovation program.