McPHERSON’S LIMITED
ANNUAL REPORT 2015
19
This was augmented by the Euromaid
‘White Pearl’ Built-In Appliance range
– popular models from the Black Pearl
range in white glass as well as a range
of cooktops, Gas on Ceramic
Cooktops – a popular new look
combining easy clean ceramic with
high performing gas cooktops with
wok, a Ceramic Knob Control cooktop
and a two burner ceramic, all with
matching Black Pearl knobs.
A decision was made to consolidate
the Home Appliance dishwasher
range. Some of the unique selling
features of the new range include
brushless motors, extra cutlery tray
and an active fan drying system. The
black and white glass dishwashers in
this range have been well received.
Home Appliances also has the
exclusive rights to market Lofra in
Australia. A well-established Italian
Company, Lofra produces high
performance upright cookers. The
range includes 70cm and 90cm
Premium Italian upright cookers in all
Gas, Dual Fuel and Colonial models.
In May 2015, Home Appliances
ventured into a new retail market with
the introduction of a range of
products into JB Hi-Fi nationally. Each
store has a branded bay featuring the
products and point-of-sale material
highlighting core features, a branding
story and extra products not ranged
on the floor.
The Studio Solari range has been
extended and consolidated with
further expansion plans into kitchen
companies nationally. To support this a
major advertising campaign is planned
through industry magazine Kitchen &
Bathrooms Quarterly.
Other launches in the cooking
category were:
• Arc Oven & Cooktop in A Box.
Pack offers in a coloured box for
Retail, Commercial and Kitchen;
• Re-launch of a popular Euromaid
Benchtop Cooker with a new
aesthetic and new coloured
packaging;
• Euromaid 90cm EGE9TS and
GE9SS Dual Fuel upright cookers;
• Baumatic 540mm Upright Range.
Following the success of the
Euromaid 540mm range in Harvey
Norman an exclusive 540mm
freestanding range was launched
for Masters; and
• CALIBER 900mm and 540mm
upright cookers - first release to
Bunnings hardware channels.